EMMURE have delivered “A Gift A Curse”, the fourth video from the album Eternal Enemies,
Aside from its technical mastery, the futuristic and mind-bending sequences propose the death of art. From the crumbling of the David Statue and the always enraged lyrics of EMMURE, “A Gift A Curse” moves along like an ballistic missile, leaving little time to interpretation.
Director Ievgenii Nozhechkin discusses the meaning behind this dynamic masterpiece:
I wanted to show the music of EMMURE as something that does not have an end, that it goes deep inside every single person, and something that will be alive after us. Art touches the hearts and souls of so many people so it cannot be stopped or destroyed. Additional details of the video are destroying the pieces of art as a strong symbol of destruction of the past inside of you. Destroying the old, we enable а new birth.